Eloise Grey
This was my first ever live brief working with Surrey based Fashion designer Eloise Grey. She designs upmarket Tweed Jackets and tailoring. We were asked to design a 16 page booklet of our choice exploring her brand and selling and promoting her. A large portion of this task was set in understanding and exploring the client and thinking about what they meant and then represent this to the client.
Eloise names her clothing after early mainly female authors. I did a lot of research into these authors and why she chose them and tried to promote the character behind each piece of clothing. This was a great project and I came up with some interesting ideas.
Some of my own photographs I took to include in the booklet all of Eloise Grey's items.
My drawing of a sheep in a thread style that i developed for my labels.
Original Pamphlet design close up
Experimental designs
All my spreads
My Label design for her clothing range
The presentation box for my work. The inside is covered in some of the tweed material that Eloise uses for her jackets.
